Picking up from where we left off, me and my group created a presentation, music video, and behind the scenes to capture the entire process of this assignment. This project was very interesting but also difficult to execute, however I feel like I’ve learned a lot about the music industry and marketing from this.
My group made up a fake band called “Metronome”, gave them a brand identity and created and entire campaign on how they would reach their audience, and get their music out there.
The music video followed the story of the lead singer, Rowan Metro and his battle with drug addiction, and how he fell in love with music and used it to get through hard times.
The whole process took us about 2 weeks and started off with brainstorming, immediately followed up by storyboarding.
Our next step was to film and edit the video. Unfortunately, the filming process did not go as smoothly as we had hoped, considering one of our props, an electric guitar, broke in the process.
If you would like to see our music video and the filming process click on the links below:
